Cait
Hello, and welcome to today’s episode of The Born to Rise podcast. I’m your host Cait Scudder and I am so excited for you guys to meet our amazing guests today. Rebecca Ives, psychic marketing coach and self proclaimed content queen. Rebecca helps her clients blast open their hot content channel and grow their online businesses to six figures and beyond. Her work has been featured in Entrepreneur, Business Insider and the Huffington Post and she currently lives just outside DC with her fiance, Brandon and their first baby. Rebecca, I am so freaking honored to have you on this show. Welcome, love.

Rebecca
Thank you. I’m so honored to be here. I’m so excited. We’re connecting.

Cait
Oh my god, it’s so good. Well, I literally feel connected to you because somebody that I know shares one of your viral Instagram memes literally every day. So I’m like yup, there she is, again, the content Queen all over. Yay. That’s awesome. So tell us love. I mean, like you are known for so many things in this industry being like a content magician, just like vibey abundance which just mega Instagram aligned growth mentor, business coach for women like I am just I would love for you to take us a little bit back in your journey and tell us how you got started and how you’ve kind of evolved yourself into this beautiful space that you are in now where you know, you’re so multi dimensional in the way that you support women and yet also very focused at the same time and like content is your jam. And so take us through a little bit of your journey.

Rebecca
Yeah, I love this. And you know, it’s so interesting, you’re asking this question, because, you know, my typical response starts with like my entrepreneur journey, but I actually think my self expression journey started a lot. Earlier, I was always a very like, I don’t know, magical sensitive kid and had like, a lot of like, personality when I was really, you know, young or whatever. And then, in high school, I were like, in basically ninth grade, my parents got divorced, I started at a new new high school, and I just had like, so much anxiety, insecurity, shame, I was like, the invisible girl, I was like, the quiet girl. And so I share that because that’s very much the opposite of like, who I am on the internet now. And that experience of feeling afraid to speak and like raise my hand in class and like afraid to like, like constantly wondering, like how I seem to other people and being just like, kind of hyper vigilant and myself expression, I think, kind of set the stage and it was like a long period of just like growth and coming into myself and feeling more, just, like socially competent and more. I don’t know, like dropping shame and whatever. And so then I go into the online world. Well, okay, so then I’ll talk about my entrepreneur journey. Love it. So I had a really terrible breakup in April 2012. And, like, my heart just cracked open and it was one of the first times I followed my intuition, but like, my life kind of fell apart. And I landed at a women’s circle in DC. And we that was like the birthplace of like my spiritual kind of awakening journey. I met a coach there i That’s where I decided to sign up for a coaching certification. That’s where I really like planted the seeds for the business that I do now. And you know, I really combined like life coaching and marketing coaching together and I think at the core of all of it, its its self expression. And yeah, so that’s kind of like the origin story of my business, if I will. Um, I mean, there’s obviously so many more like, it’s like how do you condense like, nine years into a sound bite? Content queen, but I know it’s a challenge for you. Yeah, that’s what feels most relevant to share right now.

Cait
I’m so glad that you shared that honestly. Because I am sure that there are people listening to this who a if they weren’t following you are going to be following you now but be who are already following you who are like wait what Rebecca Ives had like anxiety Rebecca likes I didn’t want to share her voice because your whole thing is that like I literally sometimes I’ve like if I’m on Instagram and I see one of your things I’m like wow, she just fucking said that.

Rebecca
Just a weird delight like when people are like no she did it like I don’t know I like get off on it it’s my own whatever but it’s yes, I used to be very very insecure perfect people pleaser a very very very scary

How to get over the fear of judgment when sharing content on a public platform

Cait
What would you say to somebody who now I just I love that and this is like I just think these conversations are so valuable so we don’t like pedestal eyes somebody and think like oh, Rebecca is just always been like spitting truth and saying how it is forever. It’s like, this has been a process and a journey and such a such a liberating one for you to not only like find that expression within yourself, but be such a catalyst for other people to find where they’re muzzling themselves or blocking themselves or editing themselves or letting like the shame story of the second guessing or what will they think you know, prevent them from sharing their best work I’m so curious for you in the work that you do with your clients with coaches with other women using social media for marketing like how do you I imagine that one of the questions let’s just get a little specific here I imagine one of the questions is like But Rebecca like what if like my parents see what I post or one of my like, what if my cohort my old co workers or what if this person like how do you support people to get out of what will they think and come back to channeling their own inner wisdom?

Rebecca
Yeah, so one of my favorite visuals is like, imagining the approval of whoever’s on that list of what will they think. And then like, a huge pile of cash and just being like, which to choose, like just bringing so much consciousness and like, not just cash, but like lives change in whatever. And it’s like, we everybody just ultimately has to make a choice like, do I protect people’s impressions of me? And do I make sure everyone approves of me and thinks XY and Z? Or do I just take the risk to be fully expressed and let the chips fall where they may and have deep love in my heart, but I’d be lying if I said there weren’t consequences to my expression. Like, I’ve lost friends, I’ve had family challenges, like everything my clients are afraid might happen has already happened to me. I’ve had like haters. I’ve had people telling me I’m a terrible person. Like, it’s all happened. And it’s not a big deal. Like, I don’t know, there’s not like a magic answer. It’s just like, yeah, it’s okay. If it. Like, if somebody it’s more important to me that I feel fulfilled, and then I’m helping the people in that to help them to have anybody’s approval. And I don’t just say that, like, it’s, I love it.

Cait
That’s so beautiful.

Rebecca
Well, also, I’m really like, is anything bad gonna really happen if you’re just fully expressed? If, you know if your parents know who you really are, like, who you really are is awesome. And like, they’ll either get on board, the people who really love you, like, get on board, and they ultimately are just like, oh, that’s just Rebecca being Rebecca, are you being you know, I mean, people sort of adopt that. The people who really love you and vibe with you, like, are almost like, anybody else said that? Like, I don’t even know. But like when she says it, like, I have to laugh. Like, I get a lot of people who say things like that they’re like anybody else but like, I just I can’t I love you. Like, that’s kind of the attitude that you have deep self love for yourself, like people start adopting that attitude towards you.

Cait
Yes. Oh my god so much. Yes to that. I fully fully agree with that. And I think it’s such a great reminder, like, what do you actually fear what’s what is the worst that could happen. And I have had very similar experiences of like, losing friendships, or people falling away, or the judgment or the blah, blah, blah. And it’s like, at the end of the day, any of those losses, like it’s kind of like trimming the fat, right? It’s kind of like, if someone’s gonna hate on you for like, really expressing what you believe. Those probably weren’t the people that you wanted in your world anyway.

Why you shouldn’t cry over your haters

Rebecca
Totally. And it’s ultimately never about you. Like, if someone’s hating on you, they’re hating on the part of them that you remind them of, right? And so just, like, it’s just okay. Like, it’s just, it’s also like, like, I’m okay with people being triggered by me. Like, I’m, I’m okay with it. Like, it’s that we’re all just like, on our journeys. And I I own the fact that I’ve chosen to be pretty loud, and that like not and kind of unorthodox, and like, I’m not in denial, like, every time somebody is like, oh, like, I’m not. I’m not like super wounded and taking it personally, because I’ve chosen this, you know, like, I’m, I’m okay with it. Like, if I’m, like, I know, my heart is like, in a place of deep love. But I’m also like, it’s okay, if people have reactions, like they’re everyone’s allowed their journey, and we’re all just healing together. You know?

Cait
It’s so beautiful. And I think it’s a really healthy perspective to detach from somebody else’s reaction and not make it like they’re a bad person, and also not make her a bad person. It’s just, like, cool, that catalyzed response.

Rebecca
But the thing is, like, anything, anybody says to me, I’m like, Oh, I recognize an old version of me. Like, do you know what I mean? It’s hard to hate people who you were like, I used to be very judgy. So like, when someone throws it at me, I’m like, Yeah, I get it. Like, I hope my content ultimately is able to liberate you outside of that, like, a like heaviness because it sucks to be judging people on the internet doesn’t feel good, you know, and I’ve, I’ve been there.

Cait
Totally it’s a really liberated place to be. And it’s not just liberating for you, but it’s liberating for any everybody else as well. So I love that so much. And I feel I am like really interested in chatting with you about marketing and about your perception of because I mean, I was literally on Voxer right before this with some of my clients talking about just the way the industry is changing. And I feel like the coaching space is one of the most dynamic shifting spaces. It’s such an exciting place to be and yet, like, even I don’t know when you started your business, but I started my business in 2000, like, middle end of 2017. And like so much has changed since then, about the way that we market, how we market and I’m not just Talking about like reels and platforms and stuff like that I’m talking about like, the energetics of marketing. And I am so curious for you like, what feels like the most important thing when it comes to marketing a business marketing your business? Like, what are the things that you really value and stand for when it comes to creating really just like magnetic authentic marketing?

The things you should value when it comes to creating a magnetic and authentic marketing plan

Rebecca
Yeah. Okay. So number one is like really walking your talk, like, it’s really hard to sell a transformation that you don’t embody. So that’s like number one, like you’ve got to like really be leading yourself in that area you’re taking clients with, or taking clients through. Another thing is befriending the tool that you’re using and assuming sort of benevolence in a certain way. Like, I think a lot of people like hate Instagram, like Instagram, like when they think about the algorithm they thinking about their shitty ex boyfriend that like cheated on them, you know, they’re like, fuck that guy like, rebuttals up rage, you know, and it’s like, you gotta kind of like clean up a little bit your relationship with the tool you’re using. So I think that’s the thing. So embody your talk, clean up your energy with whatever the tool is, I think working on having really empowered beliefs about clients and about like your offers and about, like, marketing in general. And, you know, like, I have a very solid belief that like, people really want to hear what I have to say, I didn’t always feel that way. But I worked on that belief that was an intentional belief. People want to hear what I have to say, my content genuinely positively impacts people’s lives every single day, people are breathing easier this morning, because they engage with an Instagram post, somebody just collapsed into giggles because they read something I felt like that feels very real and dropped in. So working on this is all before you even get to the marketing stuff, you have to believe or work on the belief that what you have to say is valuable that your work or what you have to say as wanted your work is valuable. You people want to hear from you. People want to buy from you people have money, it’s not bad to charge for, for your services, that you’re helping people like that, like foundational beliefs, because a lot of like the coaching industry is very outside like mainstream society in a certain way like that. We can just get paid, based. I mean, even like the idea of like a digital course selling your magic, like, I’m just getting paid all day for like something I did once like, That felt so good. Like that is so outside, what we’re taught is possible. It’s so quantum, it’s so whatever. And it’s just like, there’s often a lot of my clients were like, it can’t be this good. This is good to be true. Can I trust it’s this easy. Like, that’s a huge thing I hear.

Cait
Yes the pleasure edge so much, I feel Yeah, of like, hang on, like No, the other shoe is gonna drop this is too good. This is juicy. This is too much money.

Rebecca
I can’t get paid for something that feels this good. Because we’re so conditioned. So I mean, stuff like that, like, you can do all the marketing in your world. But if your core beliefs aren’t, like actually supportive of your business. And so I see one of my jobs was I’m like a detective for like, misalignment or beliefs that are like, buried five levels deep, like I’m really good at finding what’s going on at the deepest level. And then like translating that into a way that someone’s like, oh, like, people are often just like, I had no idea that was there. But that makes so much sense. So that’s a big thing. I think, my first paid client in 2014 so I’m a bit of a grandma and I’ve just like been around the block and like I didn’t you know what I mean? So I, I think I feel a little bit of like, the things will change, but what doesn’t change is like your self expression, your craft, your ability to like, I mean, truly the best marketing is like a grounded ability to get people results like that is Do you know what I’m saying? And then and then and being embodied in the consciousness that you’re inviting people into. So those are like the foundational pieces and I know they kind of have nothing to do with marketing. It’s everything to do with marketing.

Cait
Oh, they have everything to do with marketing, but I think you actually are speaking so perfectly into at least like this shifts that I am feeling and perceiving which is like, you know, a few years ago you could take some bro marketers course or some like, you know, pink bow, super coach course and know what I’m talking about. I know you know what I’m talking I just be like, Oh, well, like now I know what to do. And let me just like Command C, Command V, those methods or business model and my law, like there’s my six or seven figure business. And I really feel so strongly that that is collapsing, like, beneath us right now. And thank God because it never was designed to be sustainable. And I see women who are truly like, not only excelling financially in this space, but also truly leading movements, like their women who have gone deeper. And I love that you’re bringing in this depth and like five layers, deep foundational beliefs, and beliefs that like underscore what’s happening in your marketing, because it’s not good enough anymore to know how to write a funnel or to know how to write a great post. It’s like, substance there all the way down.

Why bro marketing is out and why you need to bring depth to your marketing

Rebecca
Well, yeah, it’s like, what are you ultimately selling? Well, I could do it. I mean, like, I think, like, I guess it depends, but like, especially for like coaches, healers, transformational leaders, like, like, it all has to start with like, like deep cert, like, are you? Can you help another human being, have a different experience of their life and feel better? And then everything that comes from that, like genuine desire to, like, help ease the suffering and expand the joy of another human being like, that’s the bedrock, right? And then like, as for marketing, I mean, I talk and talk and talk. I do see, I think the online space is becoming more sensitive, like in this way of like, we like people can just like this, some, you could think of it as like a bad thing in some way. Like, some people are becoming a little jaded, I suppose. Like, oh, like, I’ve heard it all before. But I also think like, there’s more of an energetic piece, like people, I don’t know, I see more and more people just feeling with their bodies, like whether something is right for them or not, I think, what else do I think it’s happening in space? I think there’s a real craving for, like, genuine truth. Like, it’s kind of wild that like, a big reason I have a successful business is because I’m just so unfiltered. Like, what does that say about everybody else? You know what I’m saying? Like, I’m just telling the truth. I’m just sharing my thoughts. Is that the fact that that’s so radical, I don’t think that’s going to be so radical in like, five years. I think people are getting more. Yeah, I don’t know.

Cait
It’s interesting, because I feel that what you’re saying, I mean, the platforms that we use Instagram specifically is so hyper curated from like, you know, swipe a few filters to like, do your makeup instead of doing your makeup to her. And so there’s this real opportunity for all of us to like, hyper edit our image and our lives and whatever. And yeah, it’s also like, the ability to be super honest and communicate really clearly and share your thoughts like that almost breaks through a lot of the superficiality that I think exactly as you’re saying, a lot of people are jaded with and other people are jaded with filters, so I can love a good filter. But yeah. So like plastic and perfect, I can’t relate. There’s something just like a deep exhale something that like about cutting through the noise that comes from that true expression and authenticity and I think it’s so interesting what you just said of like how your business is so successful because you just say the fucking things.

Rebecca
That’s my secret if you’re listening today and you’re watching this and you want to like increase your engagement like think of that write it down and then don’t filter it to be nicer to be less weird to be less edgy to not offend anyone just write it how you think it and like watch what happens I mean don’t be a huge asshole but like you know what I’m saying like the all the filters like go I mean I use filters on my like stories and whatever like I don’t care like I like a good like skin glow but like I don’t filter my words.

Cait
Yes. Is that. Filter your face not your words.

Rebecca
Whatever you want you know maybe I’m just a little vain or I don’t know. I also like often like will roll out of bed and like post so I like a good filter.

Cait
But this I think this is so interesting. And this actually goes to another question that I really wanted to ask you because you produce a fuck ton of content like you must make how many of those quote things do you make a day?

Rebecca
I mean, it just depends on the day but like okay, I don’t produce a fuck ton of content. I let people in on a bunch of my thoughts that I’m have. Do you know what I’m saying? like my content production, literally, I just have a bunch of sparkly graphics in Canva with my little logo on it, I put, I take a thought from my head, I put it on the note section, I screenshot it, I put it on a graphic, I write whatever thoughts I have about it. And I hit posts, and I share it to my Instagram stories. And then I engage in the comments a little bit. And I do that a couple times a day. It’s not like I’m not like producing content, like I don’t know, that doesn’t. That’s not how it feels in my body. And I think that’s why I’m able to do a lot of it.

Cait
Tthat I am so glad that you made that distinction. And thank you for highlighting that because yeah, even like production Yeah, I just started thinking of like a factory cow.

Rebecca
It’s not like a Hollywood movie, it’s very, like, elaborate, like, and so that’s like, their style, right? Like, I also don’t want to, like, hate on people who like, you know, there are videographers there are people who are creating, like elaborate things. And that’s so gorgeous. My style is is casual. Like I’m just I’m kind of casual. Like I if you meet me on live, like I probably have, like, you know, I just I’m not I’m Yeah, I might be running five minutes late, I might have a piece of something on my, like, dog hair on me. You know what I mean? Like, I’m, I’m a little just whatever, that’s who I am. And so um, yeah, what was I saying? I don’t know. I keep like bleeping out where I am.

Cait
I’m so tracking with you. But I was saying I’m curious how your day goes in terms of like the way that you create content because you from, like the outside looking in. It seems like there’s a lot of content coming from you. And I love that distinction that you made of like, I’m not, you know, pumping it out factory style, like creating a ton of content. I’m just literally sharing my thoughts. And it sounds like you have the systems in your phone and in your business to make that easy. Like the Canva. app, the copy, paste done.

Why you need a system in place to make business easy

Rebecca
I mean, let’s see, okay, I woke up this morning a little later than I thought I would. I went downstairs I had coffee with Brandon. And then I checked my Voxer responded to a couple people in Voxer noticed a theme going on with several different clients inVoxer and was like, Ooh, this would be a good post wrote it and put it up like, and then I was like, oh, fuck, I have like, seven minutes till I need to be on a live like, let me put on some lipstick and like brush my hair and put on a sparkly shirt. And that was my morning. So I don’t know. That’s what it looks like.

Cait
It’s so good. I love that. And thank you for just being so transparent. And like that’s how easy it gets to be. And also like such a great lesson in there of us the conversations that you’re already having to win your content. I say that to clients all the time and with oh, how do I know what to write about? It’s like it’s in front of you all the time.

Rebecca
Yeah, and one thing I will say about that is I’m a manifesting generator. So I’m really wired to respond. And I think knowing your human design can help you with like, the best way to bring forth content for you. Like I have some projector clients and even some manifested manifester clients who like it really helps them to be in conversation with like a coach or something to like, pull it out and inspire that like people, a lot of people need something to respond to go, you know what I mean? Well, I guess manifester isn’t a response thing. But like projectors need that invitation. So like, if you’re like, Oh, what about this? They’ll kind of like come alive and be like, Oh, yeah. Or like, do you just notice? Like, I think it’s a really useful exercise to trace your own creative flow and be like, when does when do the lights of my creativity turn on? When does my voice go? Oh, I have something to say. Like, what? Because I think for every human being that can look a little different. So some people are like, Well, I’m following so and so writing coach’s routine to wake up at 6am in the morning and do their thing and I’m just staring at a blank page. You know what I mean? All of our creativity turns on in different ways. I think we just need to really study ourselves and just be like, Okay, what works for me?

Cait
Yes. Oh, my gosh, this is so good. It’s so perfect. And such great advice. Because I think that yeah, the more that we get off track and try to follow whatever what is working for everyone else, the more burnt out and frazzled we can get? For sure. I love that so much. So if you had to give like one piece of advice to an entrepreneur who is ready to like explode their marketing, explode their Instagram and slow their engagement, like where do you tell people to start?

The one piece of advice that’ll blow up your Instagram engagement

Rebecca
Okay, so I mean, first of all, I feel like all of those things are a result they are they are the result of an eruption of personal power. Do you know what I’m saying? Like it feels like I don’t know. Like, think of like greatly like Martin Luther King wasn’t like how do I grow my audience was like I have, I have a message. So I really do think like being very in touch with the heartbeat of your message is telling Like, the most important thing, like, I know, I’m not like giving very many strategies today, and I can give more specific strategies, but like, it’s an eruption of personal power and purpose. It’s like a, it’s like a I can’t not talk about this, I won’t stop talking about this. And I will use whatever platform and I’ll do whatever it takes. And I’ll go out there. And I’m, I think another thing is like, I’m not going to make the immediate results mean, jack shit about me. You know, momentum is a thing, right? And often when we’re changing our thoughts, and we’re starting a new behavior, like there can be a lag period. And you can use that to really beat yourself up like, Oh, no one likes me. It’s like, it’s actually not about you. And so like, it’s almost like, can you plug into this purpose and this energy stream that carries you through that like, just like failure after failure? Because eventually it shifts? You know what I’m saying?

Cait
Totally 100%? And I would like totally disagree. I’m like, over here like, yes, like nodding my head. Nobody can see that because it’s audio. But But this, I mean, this is the strategy, right? And I think people look at you, and they’re like, you know, oh, my gosh, she’s the content queen, like, tell me how many hours should I be engaging? What’s the right time of day to post Rebecca? And it’s like, surprise it, that doesn’t actually fucking matter. It’s not about 22 or 30 hashtags, it’s about are you connected to what you’re saying?

Rebecca
Yeah, totally. It. And as for the other things, like I conduct experiments all the time. So you got to like experiment, what’s working in your audience. So like, I will say, if you’re not in the habit of regularly posting, you need to get in the habit. So like, if it sort of depends who I’m talking to, am I talking to somebody who’s like posting all the time, but they’re like not getting traction, that’s a different, like, I always like to be very specific with like, what somebody so let’s say somebody is posting once every three weeks, or once they post for a whole week, and then they take off for a month because they get insecure or somebody is mean to them. Like that person needs to establish like a regular workout routine, almost like where they need a no matter what like I do think some discipline and willpower in the beginning, if you’re not actually established in the habit of content creation, like, I don’t think you should just wait until you feel like it because like, you’re not in a habit of feeling like it. So I think that like, for that person, I would be like, post one thing every day for 100 days, I don’t care if it’s terrible, like you need to just you need to get over yourself and regularly share and feel all the feelings that come up with that. So that’s for that person. And then for somebody who feels like they’re not, they’re plateaued, they’re not growing whatever, again, I’m going to start with the inner stuff, because it’s almost always like, it can be a bunch of different things. So some people just like aren’t creating the bandwidth for content creation, like they haven’t set up their lives in their schedules to actually allow time and prioritizing that. So like, often hear, like, oh, I you know, I’m so busy during the day, and then I just don’t have the time to be creative or doing that thought leadership content. So it can be a prioritization thing. It can be a boundaries thing. It can be a self expression thing, like people are just watering down and sort of dimming the lights on what they really want to say, and subtly censoring. It can be beliefs, like it’s really hard to grow, or nobody likes me or not, you want to check the interpretations you have and what you’re thinking about your current results. And really turn the lights on on this, you can start to shift it. And then also, I think a lot of people like I think it’s helpful to find models of people who feel like you who are doing the thing at a bigger level than you do you know what I’m saying? So like, totally, I think something that was hard for me early in my business was like, the influencers that I was following, or the coaches I was following felt like they had different almost like DNA than me, like in terms of their like brand, you know, in their expression. I remember I had one coach that was like, you really need to share more lifestyle photos of you doing fabulous things and like less than just the words words, words. And that was like, not good advice for me at the time. But like she just had a different DNA and like, that’s what worked for her right. And so like, I think we’ve got to find, yeah, okay, so I’m doing mindset mindset mindset for those of you who want the actual tactics. Let’s see. I think shareable graphics are like, a really underrated way to grow. Like, I often will just like write something and I’ll take the most interesting line and put it on a graphic and that I think can be so helpful. First of all, because people share one liner graphics, like they just really, really do and people I know like reels are huge way to grow your audience, but reels take a lot more effort than like, oh, yeah, cool graphic.

Cait
I totally hear you. I’m like chuckling over here because I feel like I like briefly dated reels over the summer. And I was like, He’s cute. Oh, he’s fun. Now it’s like if I see another lip synching fucking real in my feed. I mean, I’m joking. I think I have so much respect for people who like, do all the outfit changes and make it all happen. And I’m like, power to you, sister. Yeah, that’s not my thing at the moment. And maybe it will be again.

Rebecca
Well, it’s just one language of communication, right? And we’ve got to find the one that’s most suited to our skills like i i also think people who are a little more video content savvy and people who maybe have a background in acting or like stage fright. I mean, everybody has their like superpower. And some people’s superpower really aligns with the strategy of reels, but I don’t think everybody does. I think it’s really important to be like, what am I really good at? What am I like? What are my superpowers as a content creator, and they’re all different for different people? And then it’s like, how can I? What’s the strategy to amplify that superpower?

Cait
Yes. So true. That is such a golden nugget. I love that so much. So good. So many gems in there. And I loved what you said about shareable graphics, being such an underweight, underrated way to grow, I completely agree with you. And that actually makes me think of something else that I wanted to ask you I’d forgotten about until this moment, um dealing with being plagiarized or being copied. Yeah, I know that, you know, I saw this happen for you a couple months ago. And I, I’m just so curious about your experience of like, moving through that. I think that all because I am curious about that. But also, because I think that for a lot of people, a lot of people listen to this show, like the fear of having your work stolen, or your work copied. Or that’s a big fear for people. And like you said earlier in this episode, like yeah, if you’re afraid of it, it’s probably happened to me. You know, you were going fucking viral and a ton of people sharing your stuff without credit. And so I’m curious, like, What did that feel like? What did that bring up for you? And how did you move through that?

How to deal with copycats and plagiarism

Rebecca
Yeah, well, okay, what it felt like in the moment was shitty, like, I was, like, sad, and like, kind of angry that like, like, you know, I have a very different perspective, if it’s like a brand new coach who’s just like, figuring out the online space, and they’re just like, Oh, my God, I like genuinely didn’t know, like, I can feel people. But it kind of pissed me off with like, big accounts. Like, I’m like, you know, but you have 100,000 followers, and you’re like, or do you know, so many people, and you’re, you’re not crediting creators, like that did trigger me a bit. But ultimately, like, it’s part of like, the space right now. And I don’t think I can, like, change it. So it’s kind of one of those things that’s like, I’m way more committed to having a big presence than not getting triggered. Mm hmm. Like I just am. So I’m just willing to feel it and, and it gets less triggering. Like, it’s, it doesn’t feel good. But it’s also like, people can copy your posts, or they can’t copy your brain, you know, what I mean?

Cait
Totally or your energy

Rebecca
I have had a couple like fake accounts, like pretending to be me. And that’s kind of weird, because I like don’t want them like, scamming my people or like, you know, totally, that isn’t ideal. But again, it’s like, I kind of feel like it’s like our souls. When we came to Earth. We were kind of like, it’s wild down here. You know what I’m saying? Like, I, you know, what, I mean, it’s not all love and light on the earth. And the same is true in the online space. And I think it’s, this question is almost more on a deeper level, like, how do you deal with like, the, the dark side of humanity, and it’s like, well, we, we look at what it brings up for us. And then we commit to like, sharing our love.

Cait
Mm hmm. Totally. I fully feel you in that. And it also feels like a big part of what you’re saying. And this all goes back to the self expression piece. It’s like, just because it almost like the more you are expressed, the more you are connected to your mission to your movement to the heartbeat of what you’re saying, the more momentum you will gain and there will be people who like it’s not kind of not an IF but a win. And that is it’s like what you were saying before, like what do you choose like being triggered because that feels hard or like a boatload of cash or a boatload of influence or you know, people people whose lives are being transformed because you were brave enough to say the things so.

Rebecca
Triggers are inevitable. I get triggered, like at least twice a day. So, if you’re gonna get triggered anyway, you might as well have a big, fabulous, wonderful life, you know, I’m saying like, it’s kind of inevitable as a sensitive emotional being, like, things are gonna poke you, you know, and you just, it’s fine. We’re all so much stronger than we’ve been, like, you’ll all everybody listening to this, like, you’ll be fine. You’ll be fine. You’ll you might cry in the bathtub or like, go through a thing. But like, you’re, you’re okay, like, your people are much more resilient than they give themselves credit for. And like the worst case scenario is that you feel an uncomfortable feeling. And like, let’s be real. It’s happened before and you’ll be okay.

Cait
That’s so true. That’s such a great reminder. I love that. So, so much, Rebecca, tell us where we can stay connected with you what you’ve got coming up in the pipeline of your offerings, where can people stay connected with all of your fabulous content and the work that you’re bringing forward?

Rebecca
Yes, so you can find me on Instagram at the underscore content underscore queen. Now I’ve got a link tree. I’m currently in the process of redesign my website so you can find me there and just hang out on Instagram, shoot me a DM. And yeah, my current offering is marketing miracle, which is a four month journey to triple your Instagram growth engagement and soulmate client DMS in a very fun aligned and you way, and it’s like, not your typical IG growth course. Like it’s like, very witchy. Very, I mean, we definitely do a lot of like strategy and tactics and writing and editing and content and we cover all of the strategies but it’s all through a lens of like, Spirit and deep self love. And like if you’ve ever like looked at like Instagram growth courses, and just they kind of make your skin crawl and they kind of feel like this is a very like, grow your Instagram in alignment with your deepest values kind of vibe.

Cait
So beautiful. I love that. So we’re gonna have the link for that in the show notes. Guys. If you are listening and want to learn more about that you can check out the link in our show notes. So good. Rebecca, thank you so so much for coming on the show today.

Rebecca
Thank you for having me. Beautiful soul. I’m so glad to be connected with you and I just love the work that you’re doing and appreciate you.